The portfolio magazine Magazine

One of the most recognized government schemes for women is the Beti Bachao, Beti Padhao (BBBP) initiative. Launched in 2015, this scheme focuses on changing the societal mindset toward the girl child. It aims to address declining child sex ratios and promote the education and welfare of girls. By targeting awareness generation and community mobilization, BBBP has become a strong symbol of the government's commitment to gender equality.